"Is Branded Content really an effective way to get my message out?"

I often get asked: "is Branded Content really an effective way to get my message out?"

Now, I may have spoken to you about Branded Content in the past: the ad hoc or regular production of news and documentary video content where the sponsor's news announcement is always the top story, and audiences are reached via online, mobile and out-of-home screens. There are a few other definitions, but in relation to the research I'll cut to the chase:

1. Video content works better than text to engage audiences
2. Content is better than advertisements
3. Video content on your website is more effective than advertising on portals

These conclusions are drawn from the following:

Contenworx in the UK produced a study as long ago as January 2006 which found:

They were asked whether they would be willing to watch ... content brought to them by advertisers. Overall, 32% said they would, rising sharply to 61% amongst the 18-24 age group and to 46% for 25-34 year olds.

There is also a much-publicised study by the Online Publishers Association titled "Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites", released July 30, 2008 (study, press release).

It's most important take-away is that the video in the context of your website, rather than on a portal, is more effective to engage audiences and generate sales:

"...beyond-the-banner" forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites."

I'd also point to a presentation at Cannes in 2008 by Jimmy Maymann from GoViral.com, which is a little long but rather thought-provoking, because it aims to disentagle the various options out there (video).

Finally, the presence of the Branded Content Marketers Association in the UK is testament to the fact that Branded Content is here and now. It and its members tend to focus on entertainment content (such as cooking shows). But the point remains the same. Here is their definition of Branded Content:

Branded content is ideas that bring entertainment value to brands and that integrate brands into entertainment.

It is magnetic brand properties in the form of TV programmes, community events, people, film, video, broadcast TV, narrowband, broadband - linking important passions to important brands with a strategic reason why.

By enabling these new entertainment experiences, brands gain significant fame and goodwill. By creating more value for the consumer, more value for businesses is created.

And further on the same page:

Sponsorship is adding a brand’s logo to an already existing event or entertainment property, whereas Branded Content involves coming up with the creative idea together with the brand and the producers. It is an effort of collaboration in order to bring consumers entertainment that they want, in the form that they want it.

I am available, as always, for further discussion on this subject.

Video on your website – facts from Forrester Research

I came across a very interesting presentation by Forrester, which might interest you.

The presenter is Dr James McQuivey, Vice President & Prinicpal Analyst, and he talked about the rise of online videos. You can watch the 30-minute presentation here. You'll also be able to read the presentation better than the screen captures I've uploaded here.

Key takeaways:

1. Consumers at large are watching a lot of video online. Forrester’s research is rather US focused, but I am asking the author for information on Asian markets. I’ll be happy to share that later.


2. Broadband makes it possible. Clearly, this is a disadvantage in markets where broadband is not as widespread as in the US and Korea. But even Malaysia and Vietnam are making strides towards this. Bottom line: even if your market doesn’t have deep broadband penetration yet, this will likely come, bringing upside to any video offering.


3. People watch a lot of video on PC but for shorter times. We have had clients suggesting in the past to produce 15-30 minute online videos. While we’re happy to do as our customers ask, this graphic supports our contention of the importance of keeping online videos short. I’d also like to draw your attention to the statistic on mobile video, which is now as frequently used as even MP3 players. Anecdotally, the iPhone is likely to increase this.


4. Older people tend to watch more TV. This isn’t rocket science, but what’s interesting is that the 35-54 set is acting more and more like the younger 18-34 age group, rather than the 55+ age group.


5. Online video builds communities – unlike television. This is done through measurement and linking back to your videos.


6. You can make money from online videos. This should answer at least in part your questions about returns-on-investment. What was most interesting is how people:

a. tend to spend more time on websites which have video (obviously – because they’re watching the video!)
b. tend to come back more often (underscoring the importance of updating the video frequently), and
c. are more receptive to advertising which is relevant to their needs.

Clearly, branded content advertises you, the sponsor. Which is why we keep banging the drum about credible, valuable, actionable editorial content with built-in calls-to-action.


7. You’re not alone in shifting marketing budgets online. Many advertisers are doing this, as this slide demonstrates. 87% are looking to shift money from TV to rich media and videos (note also how mobile garnered a respectible 38% rating). The number one reason is very simple: targeting.


8. Sad to say, many marketers are behind the curve. We’ve seen this ourselves. One company we presented the Branded Content concept to ended up asking us to produce an email newsletter. Well, research has shown that people are more likely to delete-without-opening an e-newsletter than spam! This graphic shows the learning curve they go through. Where are you on this curve?


9. Branded content is the cutting edge. Forrester’s research deals a lot with video ads, but the last line on this graphic says it all: “Innovation comes [not just] in format, but also in content.” That’s where our Branded Content comes in. Recall, we don’t do ads, but credible, valuable editorial content.


I trust this summary is of use to you. As always, I am available for further discussion on +65 9017 3534 or on Skype via mark_laudi.

Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd

Investor Central: several thousand viewers on MSN

Our multi-pronged approach to syndication is paying off.

The latest statistics we have from MSN show that our site attracts on average 2,000 hits a month in Singapore alone. We’re very pleased with these statistics because:

1. It demonstrates there is clearly a market for ‘investor news’ content despite the turmoil in the financial markets


2. We’ve had a dedicated page on MSN for only three months


3. Our videos about selected Singapore stocks are designed for a small, tightly focused market


4. We can syndicate the MSN page through a variety of portals, allowing anyone with a website to immediately carry our content

We have dedicated sites on MSN Video for Singapore and Malaysia, although our agreement covers all of Southeast Asia and once we start producing content for the other Southeast Asian markets will likely be added.

At the same time, the viewers we are gathering on MSN is just part of our audience. I’ve been preaching to whoever’s been willing to listen that the days of “OR” are long over. It’s a learning curve some of our corporate clients are yet to climb.

In essence, it means we are no longer just talking about syndicating content through one channel or another (hence, “or”). It’s about syndicating through one channel and another. And another. And another.

Consumers make the choice which portal they want to watch through.

Similarly, language. It’s not a matter of program producers deciding whether to use English or Mandarin or Arabic as their language of communication. But produce it in English and Mandarin and Arabic, and allow the consumer to choose.

People in the Web 2.0 business refer to this phenomenon as “self-programming”.

The more self-programming options you give your viewers, the sooner you’ll serve them better and the quicker you’ll get to understand their preferences.

As always, I’m available for further discussion.

Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd

Two new directors on our board:Former CFO of the Singapore Exchange, and Chairman of Glocal Media Networks

I am absolutely delighted to advise that we have now appointed two more directors to our board.

They are:

a. Mr Robert van Zwieten, former CFO of the Singapore Exchange. Robert brings with him vast experience at large corporations such as GE, ABN AMRO and Lehman Brothers. He holds law degrees from Leiden University and Columbia, and an MBA from Chicago GSB.

b. Mr Tom Navasero, Chairman, Glocal Media Networks. As a former VP of Intelsat, Tom brings with him a world of knowledge and experience in content creation, as well as a vast network of syndication channels. He counts Stanford and Cornell as distinguished educational institutions where he studied.

Both our new directors will be tremendous assets to the company, and their presence on the board is a strong endorsement of the value and potential of Hong Bao Media and our investor news service Investor Central.

I am also extremely pleased to announce the appointment of Ms Shareena Hatta as General Manager Malaysia. Based in KL, Shareena is overseeing content creation for the Malaysian market, as well as syndication of Investor Central and branded content. She has held positions at CIMB Private Banking and State Street, as well as NatSeven and Red FM. Shareena holds an MBA from Hult International Business School.

Please feel free to drop me a line, if you have any questions or comments on our latest appointments.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
mark.laudi@hongbaomedia.com

Investor Central Malaysia launched

I'm pleased to advise Investor Central has been successfully launched in Malaysia, focusing on Bursa Malaysia-listed stocks.

Our program is being carried by DiGi’s and Maxis’ mobile TV channels, as part of their existing news channels. This is excellent exposure for us, because we are able to tap into the existing viewing audience.

The program is updated marketdaily.

Subscribers pay a flat monthly fee per channel or bundle of channels. But they do not pay datacharges.

We are producing fresh BottomFishing and SecondOpinion reports on Malaysian stocks, which allow retail investors to get access to investment opportunities without all the jargon or one-sided analysts’ opinions.

These content items will also be available individually to our subscribers of our soon-to-be-launched Malaysia-specific website http://my.investorcentral.org.

Our focus has been on-demand content for some time, where the viewer has control over what s/he watches and when.

But news is a double-sided coin: many people go in search of specific information. They want to zero in very quickly to the content they are interested in. But many others are news browsers, who want to “discover” what is currently making the news.

By producing both a linear program and on-demand, viewers have a choice. I’m eagerly awaiting the first viewership stats, so we can see which option viewers are more likely to take.

After more than two years since I left CNBC, it’s been an interesting experience to get back into producing and presenting a linear program. All the rigidities of a program, and the question which is never answered until the show is over of “what’s next?”.

Please contact me for a sample program.


Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
mark.laudi@hongbaomedia.com

Lessons learnt from Neptune Orient Lines interview

We learnt three important lessons from a recent engagement to produce a television interview for Neptune Orient Lines, for internal consumption. Addressing critical issues for staff, CEO Ron Widdows spoke with me on camera in an interview just as I would have done it on CNBC.

First lesson: The questions weren’t scripted. Our guest was clearly prepared with the key messages he wanted to communicate. That’s his job. But he did so in a candid, authentic and sincere manner. It’s a credit to CEO Widdows and the corporate communications team that they didn’t stage-manage the interview.

I preach to whoever is willing to listen: if you want your audience to believe you, drop any hyped motivational speeches and cut to the chase. Internal audiences generally are quite cynical about edicts from the top. So, you have to be real. As Carly Fiorina likes to say, “people watch the walk, they don’t listen to the talk”.

Second lesson: segment, segment, segment. When it comes to online videos, attention spans are far shorter than on television. We digested the 27-minute interview into three 6-minute segments. I was fearful this would still be too long, but CEO Widdows spoke well, so as a viewer you didn’t really notice the time pass. He held the viewers’ attention well.

Third lesson: push for feedback ...correctly. One of the lessons of radio talkback is that in order to get listeners to call, you have to give them a provocative, closed question. Don’t just say “call to give us your views”, because the immediate unspoken response is, “why should I?!”

At the end of each segmented interview I delivered a short piece to camera to encourage viewers to provide their feedback. The questions I asked were, first, “was this interview of value to you?”, and second “would you like to see more such interviews”?

The IT team, in conjunction with the corporate communications specialists, ensured a link to a survey was close by the video screen.

Result: They received hundreds of comments from staff, which were hugely positive.

Needless to say we look forward to continuing to work with NOL.

Separately, we have a couple of other clients and projects in the pipeline, which I will update you on later this month.

Please feel free to drop me a line, if you have any questions on any of these.


Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
mark.laudi@hongbaomedia.com

Lessons from using video for online product demos

I’m pleased to advise we have completed production on a Video Product Briefing for Phillip Securities. It’s not hard to see the application of HBM’s approach to Branded Content, which I may have spoken to you about before. But there were a few lessons to be learnt from this project as well.

Background

The aim of the Video Product Briefing is to promote its mobile trading platform. The Briefing can be accessed via the POEMS website.

The aim of the Briefing is to raise awareness of the platform, which has been around for a number of years, and to educate visitors to its website how to use it. The icon to play the Briefing is located near a banner ad promoting the same service.

We like this Briefing a lot because the recording is credible and contains valuable information. The marketing message, in this case, is to encourage Phillip account holders to trade using their mobile phones. But it’s a soft and subtle sell. Nothing pushy.

We like the clip for several reasons:

• Concise & credible – the emphasis is on education, not selling. Engaging your target market is always a better option than trying to sell something to them. Kudos to the client for taking this route.
• Small file size – at around 11MB, it’s small enough even for streaming using a dial-up connection
• Good image quality – we encode in Adobe Flash 9 (which is actually Flash 8 but encoded in H.264 standard), which means the image quality is nice and crisp.

But the project taught everyone involved, including the client, a number of valuable lessons:

1. Use professional presenters, or provide training for your own presenter.

You have to weigh up whether one of your staff fronts the camera or you have one of ours do this. There are pros and cons to each. In this case, the client fielded one of their own staff for the presentation to camera. Gwen Lee did very well, given that she is not a professional presenter. Bottom line: if you are going to use your own presenter, please ensure you factor in the need for presentation training.

2. Custom backdrops & graphic designs

A custom backdrop and custom graphics do wonders to the branding and viewing experience. And they are not expensive. We’re quite pleased with the final product, given what we had to work with.

3. Make-up

The clip also shows how much of a difference make-up by a professional image consultant makes. Clients are often reluctant to opt in for this, but for the cost involved (several hundred dollars in this case) it makes a huge difference on screen, and the client understood this very well.

4. Video on the front page

The placement of the video was beyond our control. If it had been us, the video itself would have appeared on the front page, rather than just a thumbnail or the graphic of a video camera. There are plenty of examples where video on the front page makes a big difference to the user experience.

5. Effectiveness

Not withstanding the less-than-idea placement of a logo on the front page, our server records show the clip has been downloaded in great number. Naturally, I am not at liberty to say how often, but it certainly seems to have been a success.

6. Get internal buy-in first

Your job is made that much easier if all the decision-makers are on board before you start. Producing a pilot program to get this buy-in sounds like a good idea in theory. In practice, it is best that this buy-in is achieved before you start. Otherwise every cent spent seems like risky business. Get the commitment and budget first.

As always, I am happy to take your questions, comments or feedback by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
mark.laudi@hongbaomedia.com

Hong Bao Media's Investor Central service launches on MSN Southeast Asia

I'm pleased to announce we are now supplying content to MSN Southeast Asia, and have been allocated a dedicated tab on their video page (see screenshot).

This is the latest success in our efforts to develop a network of official syndication partners, which already includes telcos Singapore Telecom, MobileOne, StarHub, out-of-home firm @Life ("At-Life") and financial data provider NextVIEW.

MSN Video is Microsoft's answer to YouTube - but it's better for four reasons (continues below screenshot):

1. More Credibility

YouTube may have popularised video streaming over the internet, even among older age groups (and we're thankful for that!).

But my problem, and the problem of many others, is that much of the user generated material on it doesn't add a lot of value. Even searching for specific terms often yields material which would never pass the "friends test" (if your friends wouldn't sit around the television and watch this stuff, there's virtually no chance anyone else will either).

MSN is a whole lot more credible, because it only takes on professionally produced content. You can be certain the video content has significantly greater production values and editorial value for viewers.

My prediction is that in the near future people will not say "I saw it on YouTube", but "I saw it on MSN Video".

2. Excellent Video Quality

Apart from the production values and the editorial skills of its producers, the picture quality on MSN is significantly better than on YouTube. The reason is simple: there's a company which transcodes the video from broadcast standard to the best possible internet standard, not a backend server which tries to minimise data churn. The image quality on MSN is phenomenal by comparison.

To MSN's credit, the content is streamed in the latest version of Flash. They're not precious about Windows Media Player. Yes, WMV versions are available, but with Flash you don't have the buffering issues that WMV as well as QuickTime and RealPlayer often have.

3. Easier Navigation

Users find MSN Video much easier to search and navigate through, compared to YouTube, which often requires refreshes and moving through several sites before reaching the desired video.

4. Content Syndication

In future, content on MSN can also be syndicated to any other website, broadening the reach of these professional quality videos and negating the need to implement video dissemination from scratch.

The reports we currently supply are:

• Investor Central - IPO Briefing
Before you send off the application for shares and your cheque, watch Investor Central IPO Briefing… just to make sure.

• Investor Central - Second Opinion
You've done your homework and picked the stock you want to trade - but you would feel more comfortable if you got a second opinion.

• Investor Central - BlogCast
When it comes to issues concerning Singapore investors, we're opinionated and we're not afraid to tell it like it is!

• Investor Central - Bottom Fishing
We sift through SGX-listed stocks for you and report on those matching value criteria

MSN has expressed an interest in additional professional video content.
As always, I am happy to take your questions, comments or feedback by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd

HBM To Act As Agent For ChannelNewsAsia

I'm pleased to advise we are now an agent for ChannelNewsAsia, the MediaCorp-owned regional free-to-air television channel.

Now, as you know our focus is very much on non-television screens, because of their versatility, interactivity options and increasing reach when your target audience is not near a TV. But apart from creating content, we also add value to your organisation by distributing it, and this is where the ChannelNewsAsia deal becomes very interesting.

For many companies wanting to explore new media, combining an online, mobile and out-of-home editorial campaign with the relative familiarity of traditional media provides a "safe" way to gain much-needed experience, while retaining a certain amount of surety that you will be able to report a successful campaign to senior management, the board, or the Chairman.

For example, we ran a campaign in December 2007/January 2008 for OngFirst dealing with futures. This campaign was not just played out on their website, but also went to air on talk radio (938LIVE), providing multiple touchpoints through both familiar and new channels.

Now that we are an agent of CNA, we can help bring the Branded Content we produce for you to the television screen as well, if you wish to avail yourself of that option. We have secured good rates from the network (yep, not free airtime, I'm afraid, but remarkably cost effective) which will allow us to add regional television distribution to the many distribution channels we already offer.

Below are some details about ChannelNewsAsia (provided by the network), but I wanted to finish my entry today by saying that CNA is very flexible in terms of bringing Branded Content onto its screens, ranging from advertisements to dedicating whole shows (editorial coverage) to you, your brand, your products and your services.

Please call me for further discussion, more information on specific viewership numbers in your market, or other details.

As always, I am happy to take your questions, comments or feedback by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd

Launched: March 1999 (Singapore), Oct 2000 (International)
Positioning: A News and Current Affairs TV channel that provides news and information on global developments with Asian perspectives.

Programmes
Weekday: News, Business, Current Affairs
Weekend: News, Leisure & Lifestyle

Target Audience:
Singapore Feed: PMEBs (Professionals, Managers, Executives & Businessmen)
International Feed: Affluent Adults & Business Decision Makers
• Pan-Asian programming in content & style
• More airtime to Asian issues and views

Available in 19 million homes & hotel rooms in 22 territories across Asia.

Australia ◘ Bangladesh ◘ Bhutan ◘ Brunei ◘ Cambodia ◘ China ◘ Hong Kong ◘ India ◘ Indonesia ◘ Malaysia ◘ Maldives ◘ Macau ◘ Nepal ◘ Pakistan ◘ Papua New Guinea ◘ Philippines ◘ Singapore ◘ Sri Lanka ◘ Taiwan ◘ Thailand ◘ UAE ◘ Vietnam

Monthly unique viewership: about 1 mln people.

According to their viewership figures, they are a little ahead of CNBC and a long way ahead of Bloomberg.

Gender: 57% female
Age: Almost 9 in 10 viewers are aged 25-34 years.
Income: More than 7 in 10 viewers earn US$4,000 a month or more

Investor Central: successfully targeting retail investors at ATIC

Investor Central was very well received at the Asia Trader & Investor Convention (ATIC) in Singapore last weekend. We saw many hundreds of people sign up for our free newsletter, free trials to our brand new website, and complete survey forms.

We had an extra large booth again - thanks to the organisers NextVIEW - and I was once again emcee for the opening ceremony, hosted a panel discussion on the market outlook, and I had a speaking slot on each day.

ATIC also gave us the opportunity to use two technologies which I may have spoken to you about in the past, namely backlit projection onto branch and shopfront windows, and bluetooth.

Watch the video for a quick walk-through:



The statistics of bluetooth were very interesting. Remember, ATIC tends to attract investors aged 40 and above, so I'm very pleased there were so many of them who used bluetooth. Younger investors are more predisposed to having bluetooth-enabled phones.

Over the two days, our bluetooth transmitters detected 577 devices. Detected means, they came within range and were offered to download a graphic. This graphic invited people to our booth and receive a discount.

Of the 577 who were pinged, 66 accepted. So more than 10% said yes, they would like to receive the download. This compares extremely favourably to direct marketing.

In addition to these statistics, we were also able to see that 111 bluetooth devices were detected both days (people came to ATIC twice), each of them passing by our booth an average of four times (they were pinged only on the first time).

I hope you find these statistics useful. Please feel free to ask if you wish to know more details. As always, I am happy to take your questions, comments or feedback by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Hong Bao Media (Malaysia) Sdn Bhd

Branded Content Case Study: On-location recordings

A number of our branded content clients have asked me about the best way to integrate their logo into the backdrop of on-camera interviews and recordings. The logo should be present, but not in such an obvious way as to be distracting. The focus should still be on the content because (obviously) visitors to their website are interested in the value of what is being said.

Here is an example.

We recorded an interview with OCBC Executive Director Mr TK Yap on the trading floor of the brokerage in early February. Mr Yap contributes actively to the Securities Investors Association (Singapore)'s investor education programs. But it was important to him and his corporate communications chief (off camera) that the OCBC Securities logo was included.

There are actually two logos in the background, as you can see from the opening shot during which I present the introduction to the video.

Mr Yap wanted to avoid "looking like an ancient Chinese judge" with the two logos seemingly protruding from his head, so he stood in such a way to cover one of them. Note also how the interview was recorded after trading hours, when most traders had left for the day. This way there was little background noise to distract viewers.

This then gave us plenty of space to his right for on-screen graphics which "incorporate" the physical OCBC Securities logo in the background into their design.

You wil also notice that we only used one camera to record the interview. My questions can be heard, but I cannot seen. There are several reasons for this:

1. The area where I was standing asking the questions was not conducive to be shown on camera. There was no branding available to place it behind me.
2. We didn't insert re-asked questions aftwards. Although this is common practice at television stations, they are clearly not as spontaneous as when the questions were asked during the interview.

I am not at liberty to reveal hits, but the SIAS website receives tens of thousands of hits each month, and the SIAS TODAY clip you see here is watched hundreds of times a day.

As always, I am happy to take your questions, comments or feedback by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd

SingTel engages HBM for Internal Communications Projects

I am pleased to advise we have been called in again by SingTel for two further Internal Communications projects.

Apart from distributing our Investor Central branded content through SingTel's 3GTV mobile content portal, we have also already completed two projects in the past year or so to help SingTel communicate specific messages to staff. We were initially approached because of our news production focus, as opposed to a marketing focus. They like the fact that we produce a credible editorial product, rather than a glitzy video with lots of spin and therefore zero credibility.

I can't divulge the precise details of these latest two projects for obvious reasons – after all, it is internal communications. But suffice to say that the first involved a sit-down interview with SingTel Group CEO Chua Sock Koong, which we recorded, edited, procured specialist equipment and provided editorial guidance. The second celebrates SingTel's success in being recognised for its work on Changi Airport Terminal 3. This involved collecting soundbites from staff in one particular area of the company, as well as recording a speech by SingTel Singapore CEO Allen Lew. Again we recorded, edited and provided editorial guidance and we produced a video commensurate with the requirements of the webmaster, who put up the resulting video on the intranet.

The fact that we keep getting asked back by SingTel – and usually at very short notice – is not only testament to our strong and warm relationship with the company, but also because we produce a credible editorial product that is not as much focused on selling spin as it is on simply communicating a valuable message to staff.

Internal communications is one of three areas we focus on at Hong Bao Media, and it demonstrates that multinational companies value our news production and video delivery expertise when they have a serious message to communicate to staff. It also proves, time again, that these two areas of value have multiple applications.

If in the past, I have spoken to you about internal communications you may be interested in hearing more, and I would be happy to make myself available to you for a discussion at your or my office.

In the event that our past discussions have focused on Branded Content or Investor Central, SingTel's repeat custom should be further proof that we have a track record and are able to deliver on our promises.

Please contact me for further information, by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd