Thursday 4 September 2008

Investor Central Malaysia launched

I'm pleased to advise Investor Central has been successfully launched in Malaysia, focusing on Bursa Malaysia-listed stocks.

Our program is being carried by DiGi’s and Maxis’ mobile TV channels, as part of their existing news channels. This is excellent exposure for us, because we are able to tap into the existing viewing audience.

The program is updated marketdaily.

Subscribers pay a flat monthly fee per channel or bundle of channels. But they do not pay datacharges.

We are producing fresh BottomFishing and SecondOpinion reports on Malaysian stocks, which allow retail investors to get access to investment opportunities without all the jargon or one-sided analysts’ opinions.

These content items will also be available individually to our subscribers of our soon-to-be-launched Malaysia-specific website http://my.investorcentral.org.

Our focus has been on-demand content for some time, where the viewer has control over what s/he watches and when.

But news is a double-sided coin: many people go in search of specific information. They want to zero in very quickly to the content they are interested in. But many others are news browsers, who want to “discover” what is currently making the news.

By producing both a linear program and on-demand, viewers have a choice. I’m eagerly awaiting the first viewership stats, so we can see which option viewers are more likely to take.

After more than two years since I left CNBC, it’s been an interesting experience to get back into producing and presenting a linear program. All the rigidities of a program, and the question which is never answered until the show is over of “what’s next?”.

Please contact me for a sample program.


Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd

mark.laudi@hongbaomedia.com