The latest statistics we have from MSN show that our site attracts on average 2,000 hits a month in Singapore alone. We’re very pleased with these statistics because:
- It demonstrates there is clearly a market for ‘investor news’ content despite the turmoil in the financial markets
- We’ve had a dedicated page on MSN for only three months
- Our videos about selected Singapore stocks are designed for a small, tightly focused market
- We can syndicate the MSN page through a variety of portals, allowing anyone with a website to immediately carry our content
We have dedicated sites on MSN Video for Singapore and Malaysia, although our agreement covers all of Southeast Asia and once we start producing content for the other Southeast Asian markets will likely be added.
At the same time, the viewers we are gathering on MSN is just part of our audience. I’ve been preaching to whoever’s been willing to listen that the days of “OR” are long over. It’s a learning curve some of our corporate clients are yet to climb.
In essence, it means we are no longer just talking about syndicating content through one channel or another (hence, “or”). It’s about syndicating through one channel and another. And another. And another.
Consumers make the choice which portal they want to watch through.
Similarly, language. It’s not a matter of program producers deciding whether to use English or Mandarin or Arabic as their language of communication. But produce it in English and Mandarin and Arabic, and allow the consumer to choose.
People in the Web 2.0 business refer to this phenomenon as “self-programming”.
The more self-programming options you give your viewers, the sooner you’ll serve them better and the quicker you’ll get to understand their preferences.
As always, I’m available for further discussion.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
