Investor Central was very well received at the Asia Trader & Investor Convention (ATIC) in Singapore last weekend. We saw many hundreds of people sign up for our free newsletter, free trials to our brand new website, and complete survey forms.
We had an extra large booth again - thanks to the organisers NextVIEW - and I was once again emcee for the opening ceremony, hosted a panel discussion on the market outlook, and I had a speaking slot on each day.
ATIC also gave us the opportunity to use two technologies which I may have spoken to you about in the past, namely backlit projection onto branch and shopfront windows, and bluetooth.
Watch the video for a quick walk-through:
The statistics of bluetooth were very interesting. Remember, ATIC tends to attract investors aged 40 and above, so I'm very pleased there were so many of them who used bluetooth. Younger investors are more predisposed to having bluetooth-enabled phones.
Over the two days, our bluetooth transmitters detected 577 devices. Detected means, they came within range and were offered to download a graphic. This graphic invited people to our booth and receive a discount.
Of the 577 who were pinged, 66 accepted. So more than 10% said yes, they would like to receive the download. This compares extremely favourably to direct marketing.
In addition to these statistics, we were also able to see that 111 bluetooth devices were detected both days (people came to ATIC twice), each of them passing by our booth an average of four times (they were pinged only on the first time).
I hope you find these statistics useful. Please feel free to ask if you wish to know more details. As always, I am happy to take your questions, comments or feedback by emailing me or calling me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Hong Bao Media (Malaysia) Sdn Bhd
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