I'm pleased to advise we have launched a branded content project for FTSE - the global index provider.
We were engaged to produce a series of web seminars on the FTSE ST Index Series, which was launched in Singapore in January 2008 (click here to view). But rather than being just about education, they are given currency and value by linking them to a contemporary news angle.
The aim is to raise awareness and educate the investing public about the indices, developed by FTSE, the Singapore Exchange and Singapore Press Holdings.
The videos are placed on a publicly-accessible site, but are DRM protected.
Initial publicity is garnered through an electronic direct mailer (eDM - screenshot above), with other initiatives planned soon. In addition to online syndication, there are many other ways they can be made available to the public, including mobile and out-of-home screens.
As always, I am available to discuss Branded Content with you further.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Tel. +65 6223 2249
Mob. +65 9017 3534
mark.laudi@hongbaomedia.com
