If anyone was still in any doubt whether marketing using social media was effective, here is one clever organisation which says: yes it is!
And it's willing to stake A$150,000 on this question.
As you'll read below, the government of the Australian state of Queensland is turning to blogging and regular video reports to market itself as a tourist destination.
SYDNEY (AFP) - - An Australian state is offering internationally what it calls "the best job in the world" -- earning a top salary for lazing around a beautiful tropical island for six months.
The job pays 150,000 Australian dollars (105,000 US dollars) and includes free airfares from the winner's home country to Hamilton Island on the Great Barrier Reef, Queensland's state government announced on Tuesday.
In return, the "island caretaker" will be expected to stroll the white sands, snorkel the reef, take care of "a few minor tasks" -- and report to a global audience via weekly blogs, photo diaries and video updates.
The successful applicant, who will stay rent-free in a three-bedroom beach home complete with plunge pool and golf buggy, must be a good swimmer, excellent communicator and be able to speak and write English.
"They'll also have to talk to media from time to time about what they're doing so they can't be too shy and they'll have to love the sea, the sun, the outdoors," said acting state Premier Paul Lucas.
"The fact that they will be paid to explore the islands of the Great Barrier Reef, swim, snorkel and generally live the Queensland lifestyle makes this undoubtedly the best job in the world."
Lucas said the campaign was part of a drive to protect the state's 18 billion Australian dollar a year tourism industry during the tough economic climate caused by the global financial meltdown.
"Traditional tourism advertising just doesn't cut it sometimes and we are thinking outside the box by launching this campaign."
Queensland Tourism Minister Desley Boyle said some people might question whether it was risky to let an unknown person become an unofficial tourism spokesperson for the state.
"I think the biggest risk will be that the successful candidate won't want to go home at the end of the six months," she said.
"This is a legitimate job which is open to anyone and everyone."
Applications are open until February 22. Eleven shortlisted candidates will be flown to Hamilton Island in early May for the final selection process and the six month contract will commence on July 1.
http://sg.news.yahoo.com/afp/20090113/tap-lifestyle-australia-tourism-offbeat-5a1703c.html
