Hong Bao Media (Holdings) Pte Ltd is pleased to announce we will be delivering our Investor Central-branded Singapore equities market content to diners in McDonald's and Delifrance restaurants in Singapore, starting December 1, 2007.
These restaurants are frequented by hundreds of thousands of people a week, with half Singapore's population visiting at least one of them every month. We have some specific reach figures which we can share with you.
There are 160 television screens positioned in prominent places in dining areas in these restaurants, as well as the ferry terminals at HarbourFront and Tanah Merah.
We are supplying our existing content to these screens, but there are also additional spin-offs which we are going to exploit: bluetooth delivery of content to restaurant goers, and promoting an SMS delivery option, which will allow restaurant goers to bookmark our content on their handphones for reference when they are out of the restaurant.
By screening our content on outdoor video billboards such as these we are proving the scalability of the content we produce – online, mobile, outdoor and others.
There are opportunities for you to sponsor our existing content on these screens, or for us to create specific content which you can sponsor.
The company which operates the screens also manages McDonald's popular loyalty program.
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
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