Hong Bao Media (Holdings) Pte Ltd is pleased to announce Investor Central-branded Singapore equities market content is now being sponsored by the fashionable clothing brand, Raoul.
Following the successful launch of our content on the outdoor video billboards in McDonald's and Delifrance Restaurants in Singapore, FJ Benjamin agreed to supply shirts and ties to our on-camera presenters. In return, the Raoul name will be featured on-screen during the video presentation.
The Raoul name will also be seen on our online and mobile content.
It's apparent FJ Benjamin sees the value in our delivery channels and our content to promote its very successful Raoul brand.
There are more opportunities for you to sponsor our existing content on these screens, or for us to create specific content which you can sponsor.
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Wednesday 26 December 2007
Saturday 1 December 2007
Investor Central Now In McDonald's & Delifrance Restaurants
Hong Bao Media (Holdings) Pte Ltd is pleased to announce we will be delivering our Investor Central-branded Singapore equities market content to diners in McDonald's and Delifrance restaurants in Singapore, starting December 1, 2007.
These restaurants are frequented by hundreds of thousands of people a week, with half Singapore's population visiting at least one of them every month. We have some specific reach figures which we can share with you.
There are 160 television screens positioned in prominent places in dining areas in these restaurants, as well as the ferry terminals at HarbourFront and Tanah Merah.
We are supplying our existing content to these screens, but there are also additional spin-offs which we are going to exploit: bluetooth delivery of content to restaurant goers, and promoting an SMS delivery option, which will allow restaurant goers to bookmark our content on their handphones for reference when they are out of the restaurant.
By screening our content on outdoor video billboards such as these we are proving the scalability of the content we produce – online, mobile, outdoor and others.
There are opportunities for you to sponsor our existing content on these screens, or for us to create specific content which you can sponsor.
The company which operates the screens also manages McDonald's popular loyalty program.
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
These restaurants are frequented by hundreds of thousands of people a week, with half Singapore's population visiting at least one of them every month. We have some specific reach figures which we can share with you.
There are 160 television screens positioned in prominent places in dining areas in these restaurants, as well as the ferry terminals at HarbourFront and Tanah Merah.
We are supplying our existing content to these screens, but there are also additional spin-offs which we are going to exploit: bluetooth delivery of content to restaurant goers, and promoting an SMS delivery option, which will allow restaurant goers to bookmark our content on their handphones for reference when they are out of the restaurant.
By screening our content on outdoor video billboards such as these we are proving the scalability of the content we produce – online, mobile, outdoor and others.
There are opportunities for you to sponsor our existing content on these screens, or for us to create specific content which you can sponsor.
The company which operates the screens also manages McDonald's popular loyalty program.
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Friday 30 November 2007
HBM Produces Sponsored Content For OngFirst
Hong Bao Media (Holdings) Pte Ltd is pleased to announce it has signed a deal with OngFirst to produce a series of reports on SGX-traded Futures.
The sponsored reports are presented by me, and aim to raise awareness and educate the general public about futures trading. The completed reports are delivered via 938LIVE, MediaCorp's English-language talk radio station, as well as their website, Investor Central and our i-mode site on StarHub.
OngFirst is Singapore's oldest futures broker.
The campaign is broken up into two parts – starting in early December for one week and another three weeks in January.
Terms of the deal and other information are confidential, but if you have questions, or you wish to discuss how we can create sponsored content for you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
The sponsored reports are presented by me, and aim to raise awareness and educate the general public about futures trading. The completed reports are delivered via 938LIVE, MediaCorp's English-language talk radio station, as well as their website, Investor Central and our i-mode site on StarHub.
OngFirst is Singapore's oldest futures broker.
The campaign is broken up into two parts – starting in early December for one week and another three weeks in January.
Terms of the deal and other information are confidential, but if you have questions, or you wish to discuss how we can create sponsored content for you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Monday 1 October 2007
Investor Central Going Live on SingTel 3GTV
Hong Bao Media (Holdings) Pte Ltd is pleased to announce our Investor Central-branded Singapore equities news content is going live on the SingTel 3GTV mobile content portal from October 1, 2007.
Critically, we have been informed we are replacing CNBC's reports.
This is an important development for us. We have been live on the StarHub i-mode portal since November 2005 and on the MobileOne miworld portal since October 2006. Adding SingTel, with its top market share of 38% and average revenue per user (ARPU) of S$ is an important milestone for us.
Significantly, our content will also be part of the IDEAS News Pack, a bundled monthly subscription costing S$5 with no data charges for accessing the content.
Being on-portal – that is, part of the official content portals of the telcos – is also a credibility booster.
We didn't seek to replace CNBC, but it appears that we have anyway. We see this as an endorsement of our locally-relevant and actionable reports, which will also boost the Investor Central brand.
To access our content, go to the IDEAS WAP portal on your SingTel mobile phone, then click "News & Finance" > "Finance" > "Financial News".
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Critically, we have been informed we are replacing CNBC's reports.
This is an important development for us. We have been live on the StarHub i-mode portal since November 2005 and on the MobileOne miworld portal since October 2006. Adding SingTel, with its top market share of 38% and average revenue per user (ARPU) of S$ is an important milestone for us.
Significantly, our content will also be part of the IDEAS News Pack, a bundled monthly subscription costing S$5 with no data charges for accessing the content.
Being on-portal – that is, part of the official content portals of the telcos – is also a credibility booster.
We didn't seek to replace CNBC, but it appears that we have anyway. We see this as an endorsement of our locally-relevant and actionable reports, which will also boost the Investor Central brand.
To access our content, go to the IDEAS WAP portal on your SingTel mobile phone, then click "News & Finance" > "Finance" > "Financial News".
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
