Investor Central: Now on ThomsonReuters

I'm delighted to announce Hong Bao Media's news channel Investor Central is now being syndicated through ThomsonReuters' new web television portal Reuters Insider.

This means our web television content is now able to reach 550,000 institutional investors globally.

These are fund managers, research analysts, investor relations specialists, stock brokers, sales traders, investment bankers, private bankers, compliance managers and a host of other people who manage other people's money.

The video above shows you the audience break-down and a demonstration of the portal (please email me for a high-res version).

We are very excited about this because:
1. It is a ringing endorsement of Investor Central content, focusing on coverage of Singapore and Malaysia-listed stocks through fundamental analysis
2. It opens the door to us extending our coverage to other markets globally
3. It allows us to give our branded content clients global exposure to a high value, targeted audience

The portal is similar to YouTube in that:
1. It is web-based – no applications needed to be downloaded
2. It is powered by Adobe Flash technology, so the image quality is very good and web TV programs cannot be pirated
3. Web TV programs can be tagged with keywords, making content easy to find
4. Users can create a favourites list, so they can get exactly the content they want
5. Users can forward links to clips to their friends, comment on programs and provide feedback to program producers
6. Web TV programs can be viewed in full-screen

But the portal is different from YouTube in that:
1. It does not allow users to upload content – all content is professionally produced
2. It is only accessible to paid-up subscribers of the Reuters 3000 Xtra Terminal (details, more details), which increases the value of the audience.
3. Content on Reuters Insider is auto-transcribed, allowing for programs to be searched by keywords and for users to jump to those parts which interest them most.

So, if you:
1. Want to increase your profile and raise awareness among 550,000 institutional investors globally, or
2. Create your own television news channel to engage your target audience

I would be happy to make myself available for further discussion.

Best wishes
Mark Laudi