SingTel engages HBM for Internal Communications Projects

I am pleased to advise we have been called in again by SingTel for two further Internal Communications projects.

Apart from distributing our Investor Central branded content through SingTel's 3GTV mobile content portal, we have also already completed two projects in the past year or so to help SingTel communicate specific messages to staff. We were initially approached because of our news production focus, as opposed to a marketing focus. They like the fact that we produce a credible editorial product, rather than a glitzy video with lots of spin and therefore zero credibility.

I can't divulge the precise details of these latest two projects for obvious reasons – after all, it is internal communications. But suffice to say that the first involved a sit-down interview with SingTel Group CEO Chua Sock Koong, which we recorded, edited, procured specialist equipment and provided editorial guidance. The second celebrates SingTel's success in being recognised for its work on Changi Airport Terminal 3. This involved collecting soundbites from staff in one particular area of the company, as well as recording a speech by SingTel Singapore CEO Allen Lew. Again we recorded, edited and provided editorial guidance and we produced a video commensurate with the requirements of the webmaster, who put up the resulting video on the intranet.

The fact that we keep getting asked back by SingTel – and usually at very short notice – is not only testament to our strong and warm relationship with the company, but also because we produce a credible editorial product that is not as much focused on selling spin as it is on simply communicating a valuable message to staff.

Internal communications is one of three areas we focus on at Hong Bao Media, and it demonstrates that multinational companies value our news production and video delivery expertise when they have a serious message to communicate to staff. It also proves, time again, that these two areas of value have multiple applications.

If in the past, I have spoken to you about internal communications you may be interested in hearing more, and I would be happy to make myself available to you for a discussion at your or my office.

In the event that our past discussions have focused on Branded Content or Investor Central, SingTel's repeat custom should be further proof that we have a track record and are able to deliver on our promises.

Please contact me for further information, by emailing me or calling me on +65 6223 2249 or +65 9017 3534.

Best regards

Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd