Hong Bao Media (Holdings) Pte Ltd is pleased to announce our Investor Central-branded Singapore equities news content is going live on the SingTel 3GTV mobile content portal from October 1, 2007.
Critically, we have been informed we are replacing CNBC's reports.
This is an important development for us. We have been live on the StarHub i-mode portal since November 2005 and on the MobileOne miworld portal since October 2006. Adding SingTel, with its top market share of 38% and average revenue per user (ARPU) of S$ is an important milestone for us.
Significantly, our content will also be part of the IDEAS News Pack, a bundled monthly subscription costing S$5 with no data charges for accessing the content.
Being on-portal – that is, part of the official content portals of the telcos – is also a credibility booster.
We didn't seek to replace CNBC, but it appears that we have anyway. We see this as an endorsement of our locally-relevant and actionable reports, which will also boost the Investor Central brand.
To access our content, go to the IDEAS WAP portal on your SingTel mobile phone, then click "News & Finance" > "Finance" > "Financial News".
For more information, or to discuss how this development can help you, please email me or call me on +65 6223 2249 or +65 9017 3534.
Best regards
Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
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